Faraz Signage – that ideates, manufactures, installs and services/repairs – can illuminate and help enhance the company/brand with the finest in the exterior and interior signage. An expert in the channel letters signs with over a decade of experience, the company has grown up to handle all the advertising needs right from the illuminated signs to large freestanding displays. The company provides signage solution that includes in-house concept design, pre-production design, assembly and final application. We at, Sign & POP World, met M. Luqman Faraz, the company’s Director who shares that from neon signs to CFLs to tubelights and now to LEDs – signage has changed many facets over last decade.
Located in the midst of the densely populated suburb of South Delhi, when we entered in his office it was discreetly dark with rays of lights coming from the jalied lamp-shade hanging from the ceiling. In the first impression, this mystically-lit room looked like a museum of antique collections as the space was filled up with a repertoire of articles – right from watches/time pieces to the armour of Mughal era to the sword of soldiers, to walking sticks of Britishers, and the like. All this was nothing but a reflection of the taste of the person who heads Faraz Signage.
This clearly defines why and how Faraz Signage is able to produce unique blends of historic arts with the modern technologies. His works truly evinces his imagination getting carved to form a signage. “I am not the expert of making but ideating,” he said showing images of some recent installations on his desktop. “Unless you imagine, creativity doesn’t come to the fore to help you produce the art which may become the masterpiece,” he added insisting that he is thankful to his design team which has the expertise of translating his ideas in to tangible substances.
Faraz Signage is a well-known company across the signage world for its excellence in producing signage and interior works. “We are a leading signage solution provider especially the sign letters with myriad options to suite varied needs of our valued customers. Let me specifically mention that we take special care of the surroundings and follow set of standards for the safety of our labours/workers who are dedicated and complete the job within the stipulated time to help our customers meet their specific goals,” said Faraz.
Owing to its craftsmanship and the aesthetics attached to the signage that it manufactures or develops, Faraz Signage has been able to create a niche for itself catering to around 100 clients. He pointed out that illuminated, or non-illuminated, face lit or halo lit, channel letters have emerged as one of the most popular signage types these days. These are cost-effective attention grabbers with limitless design potentials. “With more than a decade of extensive experience in providing signage solution meeting almost every requirement irrespective of the types of industries we cater to, we have the facilities and expert staff to ensure we will deliver the highest quality possible,” said Faraz.
According to him, to help its customers with improved appearance for enhanced brand image, Faraz Signage offers many options: from 3-dimensional illuminated signage, to window graphics, to interior wall signs – decorative, directional, and/or informative. He feels that the building provides a major opportunity for a company to present itself to its customers in a number of important ways. It is the point of contact for many, if not most, of its customers and the appearance and appeal of the business is tied to what the building looks like, from the outside as well as from within.
“We manufacture factory signage, commercial signage, retail signage, mobile signage, promotional signage, billboards, exhibition displays and more. We help our clients give their business the exposure and impact it deserves. We provide a complete service to make the signage a reality. The customers walk in with their signage requirements and we provide them with solutions. We believe in creativity, and therefore, if any of our customers don’t have a design layout or logo, we help create it for them,” he averred.
The company has a variety of options that brought it to the forefront of corporate are: LED signage, acrylic signage, moving LED signage, neon signage, ACP signage, way finding signage, internal signage for any kind of building, and sign letters made of varied materials like steel, brass, aluminium, acrylic, wooden, and MDF. Apart from that the company also supplies exhibition graphics and 3D signage, demo tent, standee, scroller, catalogue stand, double sided hanging signage, road safety signage and equipment, novelties items, etc.
Besides, the company does provide printing services like direct printing on acrylic, sun board, glass, marble, flex, eco and one way vision printing, pasting of frosted film on glass, vinyl cutting, metal and acrylic laser cutting, router cutting, etc.
“With all these, we’re committed to making signage that looks spectacular year after year. Accordingly, we keep bringing in the innovations in the lettered signage. Quite a few recent ones have been developed with unique amalgam of artistry and the antiquity taking the concept away from simply being letters indicating a brand and turning it in to a piece of aesthetic to be secured for ages,” he asserted adding that imagination is important for effectively articulating the importance of the brand. “It’s true, we all underplay the importance of good signage that communicates what’s the business is all about.”
All these channel letters can be custom made in plastic, metal or acrylic given the choice and available budget. Explaining the attributes, he said that these channel letters for building and outdoor business signs are made of PVC or metal primarily of stainless steel and are guaranteed not to fade in colour, get deteriorated/cracked or go brittle over time under the effects of various environmental pressures. “These building sign letters are for outdoor business signage, exterior address, interior lobby wall letters or office signs,” he signs off.