Clean image, meeting extended mileage, package deals, after sales service, personalised team work, etc. have together made Bright Outdoor Media as the one-stop solution company for any promotional need
Think of Out-of-Home (OOH) advertising and the first name that stuck the mind is Bright Outdoor Media Pvt. Ltd. – a company that envisioned the potential of this media more than three decades ago under the supervision of Yogesh Lakhani, the company’s CMD. Originally hails from Saurashtra in Gujarat, Lakhani has been born in Mumbai in a lower middle class family, the financial status of which, didn’t allow him an easy going.
However, his eagerness within, backed by his willingness to do something big, always keeps him on the run. Eventually, his hard work, dedication, public relation and out-of-the-box business strategies paid him back making him one of the top business persons in India. This is despite the fact that he couldn’t continue his studies due to monetary issues at home.
After completing his 10th std., Lakhani did many short-time jobs till 1980 when he finally went on to starting his own business, christened as – Bright Outdoor Media. In 1987, he ventured in to hoarding business. In 1992, he started making hoardings for movies. Currently, more than 90% of Bollywood movies comes to Bright Media for outdoor promotions. As claimed by Lakhani himself, his easy availability made him the first choice of all superstars for outdoor publicity.
Over the years, Bright Outdoor Media Pvt. Ltd. has emerged as the one-stop-shop for advertising medium which is cost-effective & long lasting, bringing necessary reach and the frequency that clients look for. It is the testimony of Lakhani’s success that since last two decades Bright Outdoor has been associated with the most prestigious award functions such as iifa, Filmfare, Femina Miss India, Stardust, Zee, and many other beauty pageants as the Official Outdoor Partner.
Over the past three decades, Bright have grown massively to be recognised as the foremost service provider in this mode of operation. Today, while Yogesh Lakhani has become a celebrity, Bright Outdoor has emerged as one of the leading Out-of-Home (OOH) media organisations in India. No wonder, the company is rapidly spreading its footprint across the country. Very soon, Bright Outdoor would have its branches in places like New Delhi, Surat, Pune and Bangalore, to cater to its customers’ needs based on specific regions.
Nevertheless, Bright Outdoor has left no stone unturned when it comes to look for ways in outdoor promotion. Other than hoardings, its array of services encompass railway boards & panels, transfer stickers, cinema slides, full train, bus panels, full bus painting, mobile sign truck, kiosks, traffic booth, toll naka, gantry, vinyl and TV advertising. All these are spread across the length and breadth of Mumbai targeting specific class of audience in populated areas.
This is not the limit. After pretty successful & effective stint with OOH advertising, Bright Outdoor continues its tryst with innovative ways of promotion providing various novel communication solutions to its valued clients. It introduced a plethora of futuristic services & solutions assuring multicultural and ethnic outdoor advertising campaigns that keep audiences engaged thereby achieving the desired impact for almost each creative need, idea and budget.
Now that digitisation has rapidly crept in as an important tool of promotional media, Lakhani is not lagged in his efforts to try hands in digital hoardings. However, he is highly concerned with policies attached therewith. He highlights that unlike abroad, in India there are issues with the state government and the local bodies’ permissions, which actually create bottlenecks. This is at a time when Government at the Centre is dreaming of creating an India of 21st Century.
Nevertheless, there is no denial to the fact that nobody covers Mumbai like Bright which is said to be the privileged agency that proudly boasts of having installed more than 1000 hoardings in Mumbai Metropolis that includes places like Haji Ali, Bandra, Churchgate, Mahim, Cadel Road, Marine Drive, Worli, Borivili, Juhu, SV Road, Link Road, Chembur and Sion. Notably, Bright has always been supportive in almost all the social and religious events and gatherings in Mumbai throughout the year by providing hoardings free of cost.
Success is not just a matter of desire but a product of hard work. Such a mammoth success was possible only because of Lakhani’s persistent hard work, commitment and sincere dedication. He always believes that if the vision is clear the future is Bright. Today, Bright Outdoor is recognised by various government organisations to include Indian Railways, All India Radio and TV. With all this at hand, Lakhani keeps appealing to his potential customers to know if Bright Outdoor can be of any service to them. He assures of the best deal with optimum coverage in all forms of outdoor media.
Lakhani strongly believes that Outdoor has a long way to go. It doesn’t have to fear from the most-talked about digital media especially TV, which itself is largely dependent on hoardings for its own promotion. Also, the digital media is slowly but steadily loosing its focus as well as importance because of the overdoes of information for which the audience is not actually ready. Lakhani suggests that till date three media tools are prevalent in India – train, TV and outdoor.
Meanwhile, the company is developing new areas of promotion and looking for innovative ways to make the most out of the hoardings. It has recently signed a monopoly Mumbai for the mono-rail pillars, besides getting the approval for a free hoarding at a Trust in Mumbai Port. At Bandra station, Bright Outdoor has replaced the existing hoarding with the LED one to help enhance the brand visibility.