Rapidly increasing competitions have left no other way to the marketers but to look for uniqueness in presentation so as to lure as many passers-by as possible. It must have the ability to turn heads and grab attention of people, inducing them for impulse purchase. In our efforts to bringing such innovative tool to the fore; we, at Sign & POP World, caught up with Sam & Ravi of The Advertiso.
Together they have devised a one-of-its-kind device that can facilitate business owners with enhanced sales by catching the attention of greater number of passers-by than usual and then turning them into potential customers. The unique advertising gizmo is nothing but an AD Doll that walks on a pair of wheels with messages displayed about the company, brand, products, new launches, events, etc.
The duo opine that in order to boost sales, business owners these days are searching for exclusive ways to promote their respective businesses/brands. According to them, anyone vying for a new & innovative way to increase sales while saving money, the AD Doll can be the answer. Responding to our queries, they shared details on what, why and how about the AD Doll. Edited excerpts are here to follow:
Today, almost every business owner struggles to get more customers. To meet this objective, they run advertisements in newspapers, printed coupons, mailers, leaflets, etc. They even go beyond, and try their fortunes with on-air advertising (radio), while some even cross this and opt a rather more expensive way to promote through television commercials.
To differentiate from the league the duo has devised much more cost-effective than any normal advertising technique, christened as the AD Doll, which is AC-powered, portable & durable. The Doll has been developed & designed in such a way that small businesses can take help of when it comes to drawing attention of their potential clients to their respective brands, special offers, future events, product launches, and the like.
What is AD Doll?
The AD Doll is nothing but a motorised mannequin that comes with wig – wearing blonde or brunette hair, and can be of male or female. Keeping in view the nature of business, it can always be dressed up in casual or formal to be presented in designer cloth, a uniform, a mascot, and/or any other creative costume matching the objective of that particular entity.
This unique tool has been tested to prove its worth in increased sales for local businesses by an average of 40%, plus it saves lots of money which go when opting to various other conventional advertising tools. The AD Dolls last for two to three years. However, motors are susceptible, but are repairable/replaceable for a small cost to extend the life of the Doll.
How It Works?
AD Doll sits on two wheels with a sturdy handle that can be easily moved around, inside & outside of any business spaces or to/from the targeted event. This weatherproof long-lasting doll is an affordable & effective direct response marketing tool that promises and provides with a quick return on investment. The company claims that when the sun sets and other businesses are lost in the dark, AD Doll’s high powered LED focused lighting system keeps people attentive and attracted to the owners’ businesses through the displayed messages!
Potential for Business Owners
Marketing can often be very tricky, and the cost to advertise any business really begins to add up fast. For that matter, signboards can be eye-catchy & are a great way to help any business standout from the competition.
Keeping this in view, innovation & technology have been combined to create effective sign dolls. The motorised AD Doll not only has all the abilities to attract new customers, but also allows unlimited marketing potentials, which business owners can easily materialise.
Advertising in any city is all about making a big splash. An AD Doll allows the business owner to cut cost and still advertise in a way that can easily attract customers. It enables owners to save big chunk of money simply by adopting a rather different advertising technique.
The AD Doll remains ready once attached to the power. Functionally, it is not restricted for a particular time period like 6 hours or 8 hours or day or night, but can work efficiently whenever it is needed to promote business in the most effective and unique manner.
Helps Generate Revenue
The AD Doll is an amazing indoor & outdoor advertising machine that puts signboard in motion to grab the attention of commuters who can eventually be turned to become customers. When the unique AD Doll displays signs in motion, it gestures & signals every car, truck, bus, motorcycle, pedestrian, etc. and pulls them off the road to take a look inside the business.
Being human, we all share one very specific trait that our eyes always look for motion & whenever they find it, get locked to notice the moves irrespective of time and situation – day or night, hot or cold. Therefore, when AD Dolls displays message with motion, it creates the urge in the onlookers to stop and watch the moving object, and try understanding the message displayed thereon.
The Target Audience
Suitable for any business house depending on how one is willing to promote the business and how the message is phrased, it can be fruitful to entities like restaurants, hotels, fast food chains, real estates, banks (home/car loans), automobile sector (two/four wheeler showrooms, service centres), highway authority roads, malls, multiplexes, theatres (mannequin of actors), cloth showrooms, schools, colleges, institutions, salons, spas, garages, no parking zones, mobile showrooms, electronic markets, fitness clubs, etc.