Hawkins Power and Light plays an important role in Netflix’s “Stranger Things”, and in anticipation of the release of the show’s second season, the streaming platform created a sly & innovative ad campaign for the fictional company. The campaign features a working 1-800 number that functions much like a regular corporate 1-800 number, soothing on-hold music, menu directions to follow, automated responses—until there’s a crackling sound similar to something you might hear in show, Stranger Things.
Billboards and other out-of-home work from creative shop Doner L.A. touting Hawkins Power and Light have popped up in Los Angeles and New York. The tagline, “Flipping the Switch for a Brighter Tomorrow,” is perfect as it highlights the theme of the fictional corporation which is bland and sinister.