Youth publisher Junkee Media is promoting its flagship title Junkee.com with a latest and unique national campaign displaying real-time feeds of trending topics from the news website. The newest campaign from the publisher and content agency uses out-of-home billboards across Australia to showcase quirky headlines of trending stories. The campaign highlights the flexibility of Ooh!’s network in delivering news and engaging onlookers. The headlines which are displayed on Ooh!Media’s signs successfully grabbed people’s attention. In conclusion, it is a demonstration of how the medium can be used to build a brand and generate awareness and engagement.