In an unconventional OOH campaign Sandwich chain, Jimmy John’s highlighted how much better its delivery services are as compared to its competitors. Boston Consulting Group was hired to carry on the research about adopting third-party delivery services, and how it might help or hurt its business. The results made their stand clear about being better than third-party delivery services such as GrubHub, Uber Eats, DoorDash. The national out-of-home marketing campaign refl ected that commitment while taking a dig on the other delivery services. The giant billboards spread across highlighted the delivery promise and video showcasing tweets from unhappy customers of third party food delivery companies.