When you are launching or opening your first store at a certain place it is vital that you opt for effective OOH. Keeping that in mind, Swedish furniture retailer, IKEA aggressively used the OOH advertising platform to deliver the message about their arrival in India, loud and clear. They opened their first store in Hyderabad in August creating a right buzz amongst consumers. The agency strategically chose multiple mediums across different touch-points to ensure maximum reach, thereby driving more traffic to the store. Among them were bus shelters & street furniture which played an effective role in increasing the frequency of the customers to the store.