Well, innovation knows no boundaries. This holds true in the case of the digital billboard placed along a highway in Vancouver. The billboard broadcasts a live image showing sunny Dawson City, Yukon under a night sky. Tourism Yukon is hopeful that this new marketing strategy will allure people to plan a trek north so they can experience the magic for themselves. This unique DOOH advertising is certainly a head turner. Photographer Alistair Maitland took photos of the sun from the top of Dawson City’s Midnight Dome and beamed them down to Vancouver, where they became a real-time Tourism Yukon advertisement.