Big trucks can be seen going around the city promoting Mercury Insurance. Putting advertisements on the truck already on the road for other companies are successfully creating a space within burgeoning out-of-home (OOH) advertising industry. Boxi is a California based company which offers the largest independent network of billboard ready box trucks. These help brands share their stories and grow their businesses through an alternative form of advertising that is both cost-effective and successful. Moreover, the trucks drive consistent routes through the geographic markets as selected by the brands.