This innovative outdoor advertising project was brought to the streets of Bristol by Salisbury Audi and Red Thread Creative. They teamed up to come up with this ingenious way to tackle the very relevant issue of lack of parking spaces at the Salisbury railway station. The project also aimed at increasing workshop business with the same.
The project was rather simple; a simple outdoor poster offering “Free Parking”. To get the free parking a driver would have to park their car at Salisbury Audi workshop for the entire day for free while they have their cars serviced. Their car would then be returned to Salisbury railway station for when they returned from work. This was indeed an unique way of solving the very annoying problem of lack of parking space for commuters.