Bengaluru International Airport, the gateway to South India recently became the big cheese for automobile brands.
Quite a few Luxury car brands like Jeep, KIA motors, MG Hector & Lexus advertised at the airport for the obvious reason of garnering maximum attention from the target audience in a captive environment. JCDecaux, world’s leading OOH company owns advertising rights for BIAL.
Leveraging the airport environs, the brands reached out to the car fanatics in their leisure state of mind to get an all-out knowledge of their new launches. Lexus promoted their pristine ES 300h at the promotional space by JCDecaux, which caters to domestic & international arriving travelers.
Giving an experiential knowledge to the target audiences, Morris Garage also decked up JCDecaux’s promotional space with India’s first internet car. While promo spaces lure audiences to touch & feel the product, these brands have also ventured other formats to enhance brand’s recall.
Talking about other formats, Jeep’s iconic structure at the arrival road of BIAL is not only hard-to-miss but also speaks of the athletic appeal of this stylish SUV. Furthermore, MG Hector’s billboard created effective recency with bold communication & eye-grabbing customization presenting the center touchscreen of the car.
The latest entry at BIAL – KIA motors has set up a massive gantry at the welcome gate of the airport recruiting maximum attention with sheer ease. From exteriors till interiors of the airport, these brands have shown keen interest in various media formats at the airport.
“BIAL is a harbinger for brands looking for tapping the right audience. Not only the dynamic passenger profile, but strategically positioned media at the airport gives one brand optimum interest from the travelers. With automobile brands coming on board to advertise at JCDecaux media at BIAL, this have been fetching them positive brand recognition amongst affluent audiences,” says, Raheel Amjad, Deputy MD, JCDecaux India.
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. The company is continuously committed to delivering the best & most advanced media solutions in Delhi (Street Furniture & Airport Express Line), Chennai (Metro) & Bengaluru (Airport & The Collection Mall – UB City) to meet with the various customised needs. Our continuously expanding portfolio consists of Airport, Airport Express Metro, Street Furniture, Bus Shelters, & Pole Mounted MUPIs making it the most diversified Out-of-Home network in India.