This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Grey Australia Created a Powerful Campaign to Make Missing People Unmissable

Grey is Australia’s leading marketing content and communications group and its recent campaign; Missing But Unmissable is truly hard to ignore and delivers an leaves a lingering impact on the pu...

Pepsi Modifies a Bus Shelter into Beach-Side Scene!

With each passing day, the competition is surging at a new high and asking the corporates to look fresh ways to lure customers so as to stay ahead of the clutters. No wonder that the FMCG compani...

Vodafone India’s Unique Bike Rally Campaign

A motor cycle rally campaign, named as the Vodafone Data Strong Ride was conducted by Vodafone India to demonstrate presence of Vodafone’s data strong network across the country. Riders in the r...

Wrangler Gives Feel of its New Inficool Fabric Through this Innovative Campaign

This summer Wrangler has not only come up with an innovation in their fabric but also an equally innovative outdoor campaign to promote their new product. The new line of the brand’s fashion-cu...

TATA’s Innovative Outdoor Campaign

Tata’s new SUV HEXA was launched through an impressive outdoor campaign by Madison World’s Outdoor unit, Platinum Outdoor. The campaign was launched in 2 phases and was executed in over 22 ci...

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