This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

TATA’s Innovative Outdoor Campaign

Tata’s new SUV HEXA was launched through an impressive outdoor campaign by Madison World’s Outdoor unit, Platinum Outdoor. The campaign was launched in 2 phases and was executed in over 22 ci...
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Nissan Juke Special Edition Launches in Germany with 3M Brand Solutions On Board

The Project Nissan Germany, in order to launch their successful Juke model into the German automotive market, developed a special edition model with a production run of 400 vehicles. To make the J...
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Decoration of an Air New Zealand Airplane in Germany

The Project The partnership between 3M and Air New Zealand is being continued with the recent decoration of a Boeing 747-400 to mark the premiere of ‘The Return of the King’, the third and las...
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DirtFish Driving School Finds the Perfect Solution

The Project DirtFish, a rally racing school located in Washington, sought a product that was easy and quick to install on its cars that also matched the brand’s colours. DirtFish Rally School beg...
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Rebrand for the DPD Group European fleet

The Project DPDgroup was to launch its ‘DPDgroup Rebranding 2015-2017’ project, involving its fleet of vehicles across the whole of Europe. The project was substantial, involving almost 30,000 ...
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