This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Delta Airlines’ Unique Outdoor Campaign for Singles!

Delta airlines came up with one of the coolest outdoor campaigns this year. Keeping in mind especially single people who cannot afford to travel just anywhere they wish to, Wieden + Kennedy New Yor...

A Noteworthy Campaign for Swachh-Bharat

This remarkable campaign for Swachh Bharat Misiion in Jodhpur is by far one of the most buzz worthy one. Since Prime Minister Narendra Modi has started the Swachh Bharat Mission, individuals irre...

Delhi Commuters at Bus-shelters Experience Going Live on Big FM!

Delhi commuters waiting at JCDecaux bus stands at various locations were given a chance to experience being live on air with their favourite RJs as well as dedicate a song to their loved ones. Thi...

Savlon Promotes Hygiene in the Most Unique Way

Given the importance of hygiene in day to day life; especially that of hands to avoid ingesting germs, Savlon designed this unique campaign to spread the word. Named ‘Street Style’, the campa...

The Cigarette Time Bomb!

People of Kochi got to experience this unique ad campaign initiated by Mathrubhumi in order to create awareness among public about the harmful effects of tobacco. With the help of Kochi City Poli...

Scotch-Brite’s #WorthTheMess Campaign Sweep all Points for the Cuteness Quotient

Well, this could easily be labeled as the cutest creative campaign of the year yet and Scotch-brite has won hundreds of hearts with it. Titled, #WorthTheMess, the campaign is dedicated to the cut...

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