This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

CASHurDrive – Advertising On Cabs

When it comes to advertising, creativity has no boundaries or limits. From billboards to Cab branding commonly known as radio cab advertising, ads can be put up anywhere. Cab advertising in India has ...
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New Alpha Graphics Custom Vehicle Wrap Installation

The large format printing department at Alpha Graphics was busier than ever. It’s a great situation for any printing company to be in. It required that the company got a new van to accommodate all t...
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A Bus Stop in Assam Turned into a Library!

How appealing is the idea of just going through dozens of your favorite books without having to step into an actual library but a make shift one at a specially designed bus stand while waiting for y...
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Elizabeth Arden Targets Rising City Pollution in Its Latest Product Launch

Conceptualization The concept rooted from aspiration of Elizabeth Arden to launch its new product PREVAGE City Smart Hydrating Shield SPF50 which has special anti-pollution properties that helps the...
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Vodafone Helps Delhi to Fight Pollution Via its New Campaign of ‘Air Purifying Bus Shelters’

Vodafone India, has taken a responsible initiative of enlightening common people on air purification. It came up with its one-of-a-kind campaign in the wake of Delhi Smog, by launching Air Purifyin...
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