This Gandhi Jayanti, Tata Salt launched a campaign, let’s pledge to walk on Bapu’s (Mahatma Gandhi) path and make India clean. It was to mark the 150th birth anniversary of Father of The Nation. The campaign stood out to be a head turner in such a way that it speaks to the passersby and remind them – ‘You Walk on M. G. Road Every Day, But Do You Really Walk on Bapu’s Path?’