News Category: International
Netflix Acquires Billboards Along the Sunset Strip
Netflix one of the biggest online entertainment channel has gone old school by acquiring billboards along the Sunset Strip. The digital streaming channel has taken up space at the mile-and-a-half-long
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JCDecaux Singapore Starts Digital Bus Shelter Advertising
JCDecaux Singapore launched its first digital screens in bus shelters. The digital screens advertised audio equipment firm Bose. According to reports, the digital screens at Orchard Road as well as Si
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Martell Brightens the Town with ‘Icons Grow Bold’ OOH Campaign
Martell is a Cognac house founded in 1715 by Jean Martell. The popular liquor brand Martell created a new sequential LED-lit billboard for its “Icons Grow Bold” campaign. The unique OOH advert is
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Cadbury’s Dynamic Campaign Enthralls Everyone
Cadbury is sponsoring the Premier League in Ireland. In order to commemorate the same, the brand launched its first ever Dynamic OOH campaign. The campaign consisted of old and the new format of OOH w
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Global Will Acquire Exterion Media Soon to Add to Its OOH List
Radio group Global is the home of some of the UK’s best-loved radio stations which is going to take over Exterion Media soon. Also, recently, they have acquired fellow OOH (out-of-home) compan
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Ricoh Launches New Latex Wide-Format High-Speed Printers
Ricoh USA, Inc. unveiled two new wide-format latex printers that provide the reliability and segment-leading print speeds needed to meet modern demands for fast turns. The roll-to-roll latex printers,
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