Billboards are everywhere ranging from conventional vinyl billboards to flashy digital ones. We look at them and probably forget, however, how many of them out there are actually relevant. This gap is being addressed by a startup with the implementation of technology to make the messaging effective and efficient for companies as well as relevant for audiences in a first-of-its-kind digital avenue for India.
AdOnMo, the acronym for Advertising on Motion or Mobile, was started in 2016 by Sravanth Gajula and Sandeep Bommireddi. The duo is joined by Krishna Chaitanya Bommakanti, a passionate hardcore engineer as the co-founder, followed by Aditya Patwardhan as Tech lead and Garlapati Suraj as the Sales lead.
According to Sravanth Co-Founder, “Online digital advertising has grown leaps and bounds in the last two decades. But, just look at outdoor advertising. Age-old hoardings and billboards are still used at a time when people are discussing Artificial Intelligence, Machine Learning and Virtual Reality. We believe there is a lot of scope for tech intervention here, which is largely unexplored.”
The startup which is based out of Hyderabad provides intelligent outdoor advertising solutions by mounting digital screens atop cabs and outdoor screens. Using a combination of proprietary hardware and patented software, the ads can be controlled by location, time and multiple other factors, enabling AdOnMo to play contextual and relevant ads for their clients.
Sandeep leads the product development effort at AdOnMo. According to him, “AdOnMo is not like other existing OOH solutions. The difference is the integration of technology in outdoor advertising. And when we say technology, it’s not limited to using high quality LED displays, but a combination of an app, AdPlay control systems, hyperlocal intelligence systems, analytics and rich dashboards. By integrating these technologies, we enable real-time communication and data gathering, which is pivotal in making outdoor advertising contextual, relevant, and effective.”