Launched for a one month period the branding was executed by ICONS which handles the Rapid MetroRail advertising rights.
Rapid Metro is a metro system serving the city of Gurugram, Haryana. Rapid Metro connects the commercial areas of Gurugram, and acts as a feeder link to the Delhi Metro. The famous and oldest National Carrier Air India recently chose Rapid MetroRail to promote its flight. They opted for a full wrap of the Rapid MetroRail rakes running on the Gurugram network to promote the carrier’s new New Delhi-Copenhagen flight. The marketing campaign is going to exist for a one month period. The main objective for this campaign is to generate connect with the large number of corporate professionals who work and live in Gurugram.
The brand has taken up both Metro exterior and internal branding to absolutely connect with the niche. The campaign creative displays the Air India mascot on the wrap welcoming the flyers to experience their new service. The branding was inaugurated by CMD of Air India Rajiv Bansal along with other government officials and Sumit Gupta of ICONS.