Lately, airports have become the most sought after location to install and start advertising campaigns. With the airport traffic increasing day by day it comes as no surprise that it is one of the best mediums for OOH.
As per reports, oOh!media has gained the exclusive rights to internal and external advertising assets at Newcastle Airport in New South Wales, Australia. Due to the long transit periods and flight delays passengers tend to spend more time at the airport. As a result, this platform draws attention and also engages them easily.
The new client and addition to oOh!’s Fly portfolio will render the company to reach the 1.28 million passengers that pass through the airport annually through the dynamic and classic media solutions across both internal and external precincts.
Hannah Jamieson, Newcastle Airport, executive manager – corporate affairs, said, “Our partnership with oOh! will enhance the terminal experience and ambience, while also providing support to the strong local, national and global economic activity in our region.”
Robbie Dery, oOh! group director of Fly, added, “We are thrilled to partner with Newcastle Airport and look forward to working closely with them as they continue to expand. This is an important win for oOh! as it provides another way for us to help advertisers effectively reach and engage with customers in regional areas, an audience which is 30% of Australia’s consumer audience.”