Laqshya Media Group which was founded in 1997 is one of the largest Independent Marketing communications’ groups in India employing over 250 professionals across 22 offices. In order to enhance its international presence, the Media Group, recently announced a strategic collaboration with Comkeys, an international communications group from France to bring one of its members, Mediakeys, to the market.
Mediakeys is an OHH media specialist that designs plans and buys global campaigns as well as has over 20 years of experience. The strong alliance will capitalize on Laqshya Media Group’s local resources and Comkeys’ international resources. The office is going to be set in Mumbai which will further set of their engagement.
With outdoor advertising creating a lasting impact as well as being low cost, there has been a significant rise in OOH. The OOH industry is ever evolving, and companies have to change according to their clients and their transitioning needs. Outdoor advertising stands out for sheer audience size, as even a few strategically placed billboards can help in the penetration of the product in the market as well as recall value for brands that beat any major event.
According to officials at Mediakeys, India is a strategically very important market for them and their clients. For a very long time, they were considering their options to enter this market. Additionally, the tie-up would help grow in the region and develop growing sales for Indian brands outside India, according to the agency.