HP Inc. demonstrated the indoor and outdoor signage printing capabilities of its Latex printer portfolio at the Media Expo 2018. Visitors at HP’s booth could witness live demos of various Latex applications printed on the devices on display in the five experience zones.
These printers displayed at the expo are equipped to provide traditional signage jobs and explore new revenue streams with an extensive range of application offerings. To fit the needs of businesses and brands alike, HP’s portfolio of Latex printers has a range of applications that are used for outdoor & event banners, point of purchase posters, vehicle graphics, backlit, textiles (Latex 315 and 570) along with labels and stickers, floor graphics, wall decals, window graphics (Latex 335).
“HP Latex printers provide improved workflows that can enable our customers to differentiate themselves in terms of print quality and serve their clients in a more cost-effective manner,” said Vitesh Sharma, Head of Sign and Graphics, HP Inc.
The HP Latex printers are designed to help sign shops, quick printers, small and medium printing companies and large print service providers easily expand large-format printing capabilities and break into new application areas. The printers also contribute towards building a healthier work environment and sustainable ecosystem with water-based inks which is well suited for sign and display applications like wall coverings, outdoor displays and banners, vehicle wraps, point of purchase posters, backlit and textiles etc.
Customised especially for sign shops, quick printers and PSPs, the 54″ HP Latex 315 Print & Cut and 64″ HP Latex 335 Print and Cut solutions, offer more efficient production for a broad range of applications.
HP Latex 570 Printer on the other hand has been especially designed to help customers accomplish top quality and high-volume print jobs in a cost-effective manner, while experiencing quick and easy loading in one minute with the spindle less pivot table.