The depressing news & chaos which has plagued the world this year cannot be ignored. Using these instances Spotify has started this campaign and turned it pretty playful & interesting for the onlookers. Dubbed “2018 Goals,” the campaign includes ads and billboards featuring multiple artists flavoured with amusing remarks using Spotify data.
With the current political scenario, it has become quite apparent that brands will implement its use. “Hit the dance floor with the person who made a playlist called ‘DADDY PENCE COME DANCE'” reads one ad. Another says, “Deliver burns as well as the person who streamed “Bad Liar” 86 times the day Sean Spicer resigned.”
Spotify has enlisted more than 70 artists for the campaign, which will run in 18 markets globally including New York City, Washington, D.C. and Miami. Artists include Ed Sheeran, Sam Smith, Dua Lipa, Julia Michaels, Kendrick Lamar, Charlie Puth, Cardi B, Lil Uzi Vert, Bruno Mars and Camila Cabello. “From the music that brought people together to the quirks and bizarre habits that make everyone individuals, Spotify once again provides a unique perspective about culture and major political moments,” the company said.