Durga Puja, also called Durgotsava, is an annual Hindu festival in the Indian subcontinent that reveres the goddess Durga. To mark the celebration of the festival, a lot of brands come up with innovative brand campaigns. Recently, Rhino Wires and cables undertook a creative approach during the Durga Puja festival by creating replicas of pandal set-up and Durga Idol on billboards in Bhubaneswar. The brand worked along with Metro signs and artists in making a one of a kind billboard where only hardboard and thermacol were used in a novel way. The entire work was displayed by Sishu Bhawan Square, Bhubaneswar. The brand decorated 40 X 15 sq. ft billboards with handcrafted figures made of hardboard and thermacol.
Basically, the motive behind this inventive campaign was to enhance the festive mood and keep it alive throughout inside and outside of pandals. This approach is not only helpful in generating a lot of onlookers whilst promoting the brand as well as to promote the artistic handicraft of the state. The positive characteristics of these kind of branding campaigns are quite a lot such as engaging, appealing and innovative. We can say that, the brand gets promoted successfully while keeping the festival season alive.