This summer Diageo is reaching out to gin drinkers in an inventive way. They have launched an OOH campaign that caters to digital ads based on the current weather. The campaign is focused on advertising both of Diageo’s gin brands, Tanqueray and Gordon’s, including the other three of the company’s spirit brands. Specific creative executions will be served for each brand when the weather reaches a certain temperature, in a portfolio campaign devised by OOH. The features such as digital technology and dynamic scheduling render agility and responsiveness as soon as these campaigns are activated. This also provides a significant rise in the sales of these products.