Tubi, the ad-supported video on demand service (AVOD) has launched a quirky outdoor campaign. The installed billboards have content taking cheeky shots at paid services such as Netflix and Hulu which is a part of its largest out-of-home campaign, across New York, Chicago, Los Angeles and Detroit. In July, Tubi announced it has over 20 million monthly active users, the highest count among AVOD services. The OOH campaign has been launched to cut through the competition and enhance Tubi’s reach and its free offering. This is the largest out-of-home inventory Tubi has ever purchased. In the coming months, the company has plans for more activation which would include connected TV, taxi TV, digital out-of-home, geo-fencing, digital homepage takeovers and social.