This creative outdoor campaign recently went live in London. Tiger, a beer brand owned by Heineken in collaboration with advertising agency Marcel Sydney is behind this initiative. They teamed up with the inventor of Air-ink, Anirudh Sharma to install a simple looking poster on Shaftesbury Avenue. The poster was far from being simple; though it looked painted with usual colors, it was actually painted using pollution in the air. With an aim to develop a creative using pollution to seek limelight on the alarmingly rising problem of environmental pollution, these beautiful creative certainly received a lot of appreciation from public.
The posters acted not only as pieces of art but also served the most important purpose of highlighting the concerning issues of environment. The ad in a way stimulates a conversation with the public while at the same time provides a creative solution.
Mie-Leng Wong, global director at Tiger said, “Showing that there are unexpected, creative ways of addressing major issues provides a powerful message of courage and hope.”