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This Billboard Ad is Unique as It’s Painted with Ink Made from Fumes

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23-11-2019 12:11 PM

Graviky Labs has launched a successful kickstarter campaign, which is painted with AIR-INK – an innovative ink made from air pollution. To develop this ink, a device was set up to capture particles of black soot from car exhaust fumes and chimney smoke, which is then processed and transformed into safe, top-quality ink. To promote the project, the team roped in illustrator Kristopher Ho to paint a huge billboard for London’s Shaftesbury Avenue, effectively ‘recycling’ the pollution into artwork. To make the scale of the undertaking clear, and intrigue passers-by, the billboard has a simple slogan: ‘This art is painted with air pollution’.

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MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 20 years in publishing & 15 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore, Thailand and Africa.

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    MEX Exhibitions Pvt. Ltd.

    Address: 9 LGF, Sant Nagar, East of Kailash
    New Delhi-110065, India

    Tel: + 91-11-46464848

    Email id: info@mexexhibits.com

    Website: www.mexexhibits.com

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