Well, as they say looks matter. In keeping with it, CocaCola has surprised us all by installing a mammoth robotic billboard at Times Square, New York. The project took four years to develop which has Coca-Cola creating a 20 by 12 meter (68 ft x 42ft) LED display made out of 1,760 independently moving screens. These individual cubes can be programmed to generate a series of 3D choreographies that can work parallel or in unison with the 2D images projected. Surpassing, all the current trends the billboard is programmed to display content depending on the hour of the day. For example, it displays icy images during summer & food chips during lunch time.