eBay never cease to surprise their customers with innovative outdoor campaigns and this time it is a pop-up shop in London, called the ‘The Ultimate do good, feel good Shop’. It allows shoppers to browse through a myriad of items, grow to love and discover products they genuinely want to buy. After coming to know about a recent research result that people’s heartbeats race 33% more while shopping for Christmas, they started working on creating a space which would rather calm down people’s heartbeats while they are shopping.
Adorned with low level neon lighting they created a space where people could enjoy a much more relaxed shopping experience away from all the superfluous noise and stress of crowded shopping places. The popup shop was more like a private booth where people could enter; sit in front of a large screen with a stool, put on headphones from which a calm voice guided the users about how to go about the entire process. A one-of-a-kind shopping experience indeed!