Apple comes with eclectic features which are also displayed in their advertising campaigns. The latest “Selfies on iPhone X” campaign has gone live across the country which features self portraits of users in different modes. The recent billboard which can be seen in Mumbai features music legend A R Rahman, the first Indian star in any promotional material from the company. Given that he is the most photographed celebrities because of his global appeal, despite that Rahman says he takes a lot of selfies while travelling. The Apple iPhone X features the Portrait Selfie option in the front too and the composer thinks this is a really simple feature to use. “Just reflect what you want others to feel… and make sure your face flirts with the light source.