Two airports have been strategically chosen to broadcast the launch of the premium S-class Mercedes Benz in India. Delhi and Mumbai airport receive a lot of traffic hence innovative billboards have been placed at places such as entry points. The travelers both domestic and international can witness this campaign easily which is bot eye-catchy and inventive. The DRLs within the headlamps in the car creative were lined with LED lights. This enthralling yet subtle innovation drew passerby’s attention to the hoarding as well as to the iconic and recognizable headlights of the luxury car brand. The campaign is going to last for 21 days at both the airports to allure potential customers.