The famous energy drink, Red Bull executed dynamic Out-of-Home (OOH) to advertise its Racing Showrun Event which showcased performances from Irish motoring royalty and 13-time Grand Prix Winner David Coulthard at Belfast City Hall. The live digital countdown timer ran on Clear Channel’s Adshel Live that successfully amplified enthusiasm leading up to the event. The live countdown created the right kind of buzz which eventually led to over 30,000 people attending the event. The numbers in attendance strongly suggest at the OOH advertising format being a perfect choice, which enabled to create a real positive atmosphere.