Media Agency Group & Bermuda Tourism has started ground-breaking multimedia campaign featuring vehicle recognition technology. This recent campaign has highlighted Bermuda tourism successfully through the implementation of latest digital advancements in mobile and out of home. This is the first time that a travel industry has used vehicle recognition for advertising. The sophisticated platform allows Bermuda’s attractive creative that reads “Hello Bermudaful” to reach drivers of prestige cars valued at more than £40,000, and which are less than four years old that drive closer to the advertisements. In turn the technology actively collects data to deliver personal messages to targeted customers which has allowed the tourist board to reach extremely targeted, wealthy audience of future holidaymakers.