APN Outdoor’s innovative XtrackTV, came up with this creative outdoor campaign for Otrivin, which is basically a nasal spray used for local treatments such as nasal congestion. It had a technical script creating the effect of a ‘nose’ sneezing when a gush of wind blows through the city tunnel. One of a kind and Australian rain environment firsts, this reactive campaign runs across some of Sydney’s busiest platforms, targeting commuters during afternoon peak hour across Central, Wynyard and Town Hall in a season when sniffles, colds and flu are prevalent.