Jeep’s new Cherokee billboard was highlighted using light shining through the advert. The ad was developed by Cummins & Partners for Jeep Australia for the new Jeep Cherokee and placed on Ooh! Media billboards. The OOH campaign displayed a Cherokee next to a tent and lake, and over a 24-hour period, the ad changed to show a glowing moon, light within the tent and stars. The effect was created by the implementation of strategic lighting that makes the highlighted areas glow as the day turns to night. The special build ensured the campaign created a deeper level of engagement and amplified the brand image.