McDonald’s flaunted their partnership with GrabFood as a complementary extension to their 24-hour McDelivery platform for better accessibility and customer experience. The popular fast food chain came up with an inventive outdoor campaign that consisted of 3D ‘neon’-lit installation at bus shelters in order to raise awareness for this collaboration. The exceptionally brilliant creative display, outlined the complete route that ended up forming the shape McDonald’s French fries against a backdrop of a GPS map. The graphic was lit up using LED tubes that simulated neon lighting, turning the outdoor advertising into a visual treat while enhancing awareness successfully.