JCDecaux has collaborated with Southern Cross Austereo (SCA) in a digital out-of-home billboard campaign for the radio network, delivering live music prompts of songs currently playing on SCA’s Hit network in key commuter locations. The campaign makes use of innovative technology combined with SCA’s broadcast data to deliver a live music prompt for drivers who may not already be listening, to switch stations to SCA. The collaboration highlights the inventive capabilities of data-driven live content and is a first for the SCA network.