Shell Helix has come up with out-of-home marketing innovation as part of its ongoing campaign #DRIVEONPAKISTAN to a whole new level by putting up a life-sized 3D model of Maserati, an Italian luxury on billboards. The inventive and out-of-the-box campaign has already started making waves displaying its highly innovative, large format creative billboard that boasts a 3D life-sized Maserati for the first time in Pakistan. As Shell Helix is designed for ultimate engine performance, the billboard exhibits a Maserati moving smoothly on all kinds of rough and challenging tracks, therefore boasting the brand’s message #DRIVEONPAKISTAN in the perfect way. The onlookers are captivated by the said innovation which is certainly a first of its kind in the OOH landscape.