Pidilite Industries Limited is an Indian-based adhesives manufacturing company. Pidilite markets the Fevicol range of adhesives. Recently, Fevicol came up with a catchy and funny one-liner. The advert was placed on the back of Autos, one of the most visible modes of transport in the capital. The medium known as “Auto Prachaar” drew laughs from the citizens stuck in the Traffic. It not only drew attention to the brand in a quirky way albeit brought respite from being stuck in heavy traffic. This innovative advert definitely is a winner, during the times of low attention span of on-lookers.