Outdoor advertising agency Times OOH attracted the attention of Mumbai Metro passengers with interactive outdoor installations at Sakinaka and WEH metro stations as a part of #khulebaalbefikar campaign by Hair & Care. The campaign was further amplified with digital ads on the Andheri station video wall and jingle inside the train to reach the masses.
Aimed at capturing the attention of teenage female Mumbai Metro passengers, the outdoor installation created jointly by Times OOH and Moms Outdoor to promote Hair & Care Fruit Oils sensed when trains would arrive at the station, and showed the brand ambassador Shraddha Kapoor’s hair blowing as if windswept by the moving train.
Mumbai Metro is among the most lucrative and potent OOH media properties for advertisers across volume-driven sectors such as electronics, fashion and FMCG. Aimed at reducing traffic congestion in the city, and supplement the overcrowded Mumbai Suburban Railway, this rapid transit system is a captive environment to create a deep impression in the minds of the large and primarily regular travelling population spanning some of the widest income segments and age groups.