The Federal Agency for Environment, Nature Conservation, Building and Nuclear Safety (BMUB) in collaboration with the advertising agency Tinkerbelle GmbH of Berlin wanted to steer people’s attention towards the increasing noise pollution and pollution in general with this creative outdoor campaign. The concept behind the campaign was about the impact of models of people’s favorite fashion brands refusing to stand for long hours in noisy and messy environments where they are at a risk of contracting diseases and where everything is poisonous and harmful for the skin, to display the latest collections? Won’t it be a set back to the customers and the industry itself? The aim was to point out the importance of cleaner and pollution free environments where people can enjoy without having to worry about skin damages and contracting diseases due to high level of pollution.
Different messages like “Here stinks” or “Pretty loud here” were displayed.