Facebook has experienced a rough year when it comes to public sentiment. The company was the focus of intense backlash from their users basically angered by scandals and lack of transparency. They are trying to rectify their image after the scandal through apology ads. The ad starts with a message, “We came here for our friends, but then something happened. We had to deal with spam, clickbait, fake news and data misuse.” The ad ends by saying, “that’s going to change.”