Facial detection technology on digital out-of-home (OOH) screens was used to give the public a sense of what it is like to live with dyslexia in London. The dynamic long-form text that appears on the displays was triggered for display by Look Out, Ocean’s audience facial detection technology. This measures audience attention time as people stop to read the text. The longer people look at the screens, the more jumbled the words and letters become, to reflect what it can be like to be dyslexic. The awareness-raising campaign ran on Ocean digital street displays in Birmingham and the Eat Street screen at Westfield London.