Times OOH, one of the leading outdoor media solution provider, has brought an array of 10 Ultra High-Definition digital screens at the arrival passage of the Chhatrapati Shivaji Maharaj International Airport in Mumbai. Digital array marketing offers an ocean of possibilities for brands to sell a compelling story to travellers.
The ultra-stretch, 88-inch displays are placed towards the exit gates to attract the attention of the travellers. The newly designed format comes with a 32:9 widescreen and enables delivering of compound content consisting of video and text effectively.
Mumbai International Airport is among the busiest in the world, recording a footfall of over 50 million passengers in the last financial year. With these new installations here, advertisers will be able to host impactful digital ads resulting in higher recall for their products and services.