An out of the box outdoor campaign was launched recently by Crust Pizza in collaboration with 3rd space and a music partnership with “Pecking Duck”. A series of interactive posters with sensitive touch, play and press features were set up in strategically picked locations across Sydney, Brisbane and Melbourne. Locations were picked up on basis of high number of pedestrians and people dwelling in the neighbourhood. The vinyl posters enabled with touch technology allowed users to create their own track and mix it up with Pecking duck on a tunable pizza crust.
Not only that, Crust Pizza also offered a chance to win tickets to the Nova Red Room ARIA edition featuring Peking Duk and powered by Crust to its fans. This original and innovative outdoor advertising campaign was one-of-its-kind and did not fail in its mission to entertain its targeted customers.