In order to celebrate the festive season and create interest among the shoppers main motorway Super stops’ and convenience-forecourts entrances around the country are now welcomed by Digitowers, full motion digital advertising units, displaying the number of sleeps until the big day. The quirky & inventive campaign is using Ad copy created with HTML5 which calculates the exact second when Santa will arrive in Ireland. Digitowers use Ultra-High bright Samsung screens which are framed with lead dipped glass hence fights sunlight, delivering excellent & captivating picture quality. Using BroadSign, the units have the capability to manage content in real-time, allowing for total flexibility.