Colorado is famous for its Rocky Mountains and many canyons. Eldorado Canyon is one of them and is well known among rock climbers, because of the Bastille Crack. Advanced materials company Work in Progress, along with 37.5 Technology, created this idea of a pop up Cliffside Shop. The 6 by 10 foot store was assembled and pulled up 300 feet and then hooked onto the mountain. It was done for raising awareness on the issue of public land preservation. The climbers were greeted, with warm smile, warm clothes and encouraging words on their way up to the peak. In two days the store handed out weather protection clothes to around 70 climbers.