The Westfield London Shopping Centre witnessed this one-of-a-kind sensory-driven advertisement campaign from Cadbury and it was called “Tastes like This Feels”. This tagline was written in huge letters on a banner in front of which was a bubble-wrap floor. Anyone passing by was encouraged to remove their shoes and walk on the floor covered entirely in bubble wrap while taking a bite of their favorite Cadbury. Mathew Williams, Marketing Director of Cadbury said that the brand’s aim was to help people realize that things of joy are never far-fetched, and with each different chocolate bars that the range offers, people can find their own moments of happiness.