New York is an exciting city. Also, there are many local places to see and enjoy. Hence, Lyft which is an on-demand transportation company based in San Francisco, California is encouraging the New Yorkers to take a staycation and enjoy the popular landmarks situated across the city. They have strategically installed OOH all around the city highlighting NYC’s many famous attractions. Billboards promote summer destinations within the five boroughs of NYC. The artwork uses creative reminiscent of vintage “Greetings From” postcards, with the main focus that these supposedly far-off destinations are actually only a Lyft ride away.