Burger King UK modifies its ‘Home of the Whopper’ label as it temporarily shutters stores. The brand was the latest to jump in with an image of an altered storefront sign featured on its social channels. Under the Burger King logo what typically should read ‘Home of the Whopper’ now says ‘Stay Home,’ with the word ‘Stay’ added and ‘of the Whopper’ crossed out. Thus, the ‘Home of the Whopper’ became ‘Stay Home’.
The creative debuts after a number of initiatives Burger King has taken to aid customers during the pandemic. The chain is giving free kids meals in the US, it’s offering minimum contact delivery through its Burger King app and services like Uber Eats, DoorDash and GrubHub and, similarly to McDonald’s, it is giving out free beverages to healthcare, emergency and social workers at U.K. restaurants.