National Geographic aired “Mega Icons” series that inferred the success stories of India’s different inspiring personalities. The first two featured at the series were actor-filmmaker turned politician Kamal Haasan and topmost cricketer Virat Kohli. In order to promote the series, billboards were strategically placed in various locations all across the country. The series broadcasted the inspiring life stories and incidents occurring in the life of the eminent personalities while trying to conclude whether they were born great or made? The billboard featured a poll from the citizens answering the pertinent question. Basically, the show analyzes the lives of these icons – using science to decipher if such inspirational personalities are born or made great.